Footwear Brand Yellow Shoes Increases YoY Add to Cart Rate by 31% with Automated Merchandising Strategy
Founded in 1916, Yellow Shoes is a Quebec-based manufacturer and distributor of quality footwear.
31%
Increase in Add to Cart Rate YoY
The Challenge
With over 200 collections, Yellow Shoes' team needed to be more efficient in their merchandising efforts.
The Solution
Kimonix provided a sorting strategy for each primary collection considering sales, conversion rate, and sizing inventory.
The Results
Using Kimonix, Yellow Shoes achieved a 31% increase in add to cart ratio year-over-year.
Conclusion
What Yellow Shoes Says
“[An] excellent app [that] has saved our company a lot of time and money by automatically merchandising well over 200+ collections for our store.”
Harry Avrith
Digital Sales and Marketing Director, YELLOW
Key Takeaways
31%
Increase in Add to Cart Rate YoY
Using Kimonix, Yellow Shoes achieved a 31% increase in add to cart ratio year-over-year.
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