How Apparel Retailer Summum Improved Conversion Rates by 19% in Just 5 Weeks with Advanced Merchandising
Summum is a women's apparel fashion label started in 1998, positioned as a down-to-earth Dutch brand with international appeal.
19%
Conversion Rate Growth
The Challenge
Summum wanted to switch to an advanced, multiple-parameter product sorting strategy without risking a drop in sales.
The Solution
With Kimonix, Summum created an advanced product sorting strategy that factors in 'how many sizes are in stock' and other inventory optimization metrics.
The Results
In just five weeks, Summum saw a 19% increase in their store's overall conversion rate.
Conclusion
What Summum Says
“Kimonix is a great tool for merchandise collection pages, whether for very basic or more advanced (AI) strategies.”
Anouk Janse
eCommerce & Online Marketing Manager, Summum
Key Takeaways
19%
Conversion Rate Growth
In just five weeks, Summum saw a 19% increase in their store's overall conversion rate.
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