How Kate Hewko Reduced Returns by 21% Using Loop Return Data
Kate Hewko is a contemporary women's fashion brand known for its curated collections and trend-forward apparel.
178%
Revenue Increase
21%
Reduction in Return Rate
27.6%
Improvement in Inventory Health
The Challenge
Too many products competing for attention led to diluted engagement and missed revenue opportunities.
The Solution
Products were divided into dynamic segments (New products, Best sellers, Non-moving Inventory, The rest), each with its own rules and performance-based sorting signals.
The Results
Over a 30-day A/B test, the segmented merchandising strategy delivered 178% revenue increase, 21% reduction in return rates, and 27.6% improvement in inventory health.
Key Takeaways
178%
Revenue Increase
Over a 30-day A/B test, the segmented merchandising strategy delivered 178% revenue increase, 21% reduction in return rates, and 27.6% improvement in inventory health.
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