Alembika Leverages Collections for Marketing Email Campaigns and Yields 29% Conversion and 88x ROI on App Cost
Founded in 2005, Alembika is an apparel brand targeting women 40+ with flattering layered designs.
29%
Increase in Conversion Rates
88x
ROI on Total App Cost
The Challenge
Alembika wanted to increase campaign conversion rates by sending more-personalized recommendations to their Klaviyo mailing lists.
The Solution
Using Kimonix's Collections for Marketing feature, Alembika created three email campaigns with dynamically changing product selections based on subscriber's past purchases.
The Results
Alembika saw 29% conversion rates and an 88X ROI on the total Kimonix platform cost.
Conclusion
What Alembika Says
“We love the detailed presentation of data and the countless merchandising possibilities. The seamless sync with Shopify is an absolute time and effort saver.”
Alin Wagner
Head of Marketing and eCommerce, Alembika
Key Takeaways
88x
ROI on Total App Cost
Alembika saw 29% conversion rates and an 88X ROI on the total Kimonix platform cost.
Want to test a tailor-made advanced merchandising strategy for your retail brand?
Request a Demo